Taylor Minth - chili's heritage collection

the project

When Chili's came to us wanting to create a merch collection that really leaned into their heritage, we had no idea how big of a project this would turn into. Starting with just a few products, the project evolved into an entire collection full of new photography and even many evergreen assets. As lead designer on the project I worked closely with Art Director Monica Williams to concept and create the actual products for the line, then worked with the team to create a concept for the photoshoot that would bring all our work together.

All the products in the Heritage merch collection were concepted from start to finish by the J&S team.

During the photoshoot, Aileen Taylor, Maddie Churchwell, Monica Williams and I spent downtimes with real vintage polaroid cameras capturing more candid moments with the models.